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AN OVERVIEW OF THE “ANAND MODEL” AND “OPERATION FLOOD”

Operation flood was an attempt to create a revolution in a system where nothing usually works. Talking about it at a time when humans are killed in the name of cow and cattle seems interesting know? After reading the biography of Varghese Kurien, “I too had a dream”, I seriously felt like changing my idea about the keys to success. He was just a lazy lad and he really disliked his job in a remote village of Anand in Gujarat. T h ose settings were really new to him. But out of no choice as he received the help from Indian Government for his education in Diary management in the US, he had to work in a place which is allotted to him by the government. Initials days were sheer struggle until he joined hands with Tribhuvandas Patel, who invented the idea of co-operatives in the Indian diary sector. The small co-operative grew up into a big brand called ‘Amul’. In the process, their main opponents were not the competitors in the diary sector. Instead it was those officials who were mean